FROM STORY-TELLING TO NEW CONTENT FORMAT
419 - VIETNAMESE ADVERTISING PORTAL 2020 & 2021


Portal 419 is co-produced by Amazink Studio and Xanh Marketing, in which we are involved in brainstorming ideas, expanding our network, and meeting people and companies for interviews.

Digital System - Website, Facebook & Instagram

ABOUT



The project was created with the need to share information about the Advertising industry from a practical perspective and tell stories from the real experiences of the creative experts. The project focuses on creating practical and comprehensive content for readers to digest and earn inspiration.


SCOPE OF WORK


Co-founder
Strategic Planning 
Creative Concept
Content Format Development
Digital Platform Management 
Interviewing & Editing
Copywriting


CREDITS


Xanh Marketing & Amazink Team

REFERENCES


Website
Facebook
Instagram

STORY



In 2019, anh Phan Hải - my old boss was discussing with me the idea of developing a new platform for the advertising industry.  We wonder how the contemporary scene could be archived, and how to bring the industry’s news to an all-in-one place. 

We were visiting different agencies and experts in town to interview and tell their stories via various content formats on digital. We aim for something bigger, something beyond us. The journey has been emerging from inspiring stories and portraits where we gradually build trust in the communities.

Unfortunately, we have separated due to the differences in business visions but the project has been developed since then by different team members.



WORK ARCHIVE


The proposals are confidential,
please reach me for further information.