EXPERIMENT WITH CULTURAL COMMUNICATIONS 
AMAZINK STUDIO 2021 & 2022


Amazink pursues to explore the ordinary yet sensible Vietnamese people and lifestyles. 


Amazink Branding - by Con Hỏ

ABOUT


Amazink Studio binds together a bunch of young adults who appreciate the authentic values of Vietnamese culture. Through new lenses, we bring alive creative products and bridge the gap between culture and community in the hope of being a part of preserving and developing national culture. 

We believe that culture needs to be traced to its root, delivered as honestly as possible, and exist as an inseparable part of our everyday life.


SCOPE OF WORK


Studio Founder
Creative Direction
Client Services
Team Development 


CREDITS


Amazink Team

REFERENCES


Website

STORY


It’s fascinating to witness a mixed yet exciting cultural scene embedded within a hybrid post-modern setup in Vietnam where everything is constantly moving. Like many young creatives, I was nurturing a dream of making my own money and doing my own projects, and Amazink was born in a hope of a sustainable studio for a sustainable growing industry at that time.

We were walking together in the hardest time yet believe in our way to inspire cultural producers, creative agents, and local communities. Thanks to the changes I have realized the challenge of walking beyond boundaries which leads to a tremendous “lag” in my belief system. The ideal situation that the team thrives on becomes a risky barrier for all of us in terms of ethical considerations.

I have stopped managing the studio and postponed my little dream to unlearnt for a while.


WORK ARCHIVE


The proposals are confidential,
please reach me for further information.