WHEN DREAM BECOMES REAL
VIETNAM – JAPAN COMIC FES 2020 & 2021
A large-scale event to promote the comic-anime
culture is organized for the first time in Vietnam
ABOUT
Comic Fes 2020 is the largest event in the country which celebrates Vietnamese and Japanese comics. The event happened at Nguyen Du Stadium, Ho Chi Minh City. With a scale of 10,000 participants in 2 days, Comic Fes 2020 is the gathering of many famous names in the comics industry such as Comicola, and Kim Dong Publishing with other media/advertising agencies such as POPs Worldwide, Dentsu Vietnam, and series of related major cultural projects.
SCOPE OF WORK
Co-founder & Management
Event Concept
Proposal Development
Communications Strategy
Sponsorship Planning
Account Management
Suppliers Coordinating
CREDITS
Dentsu Vietnam team & Partners
REFERENCES
Facebook Channel
Kenh14 Articles
STORY
In 2020, Ito-san who used to be Dentsu Vietnam’s CEO had a small talk with me. He wanted to give me an opportunity of making his dream become true - bring some kind of anime event to Vietnam on an international scale. The foundation that we got at that time is SOZO - a long-term partner of Dentsu to promote this exciting subculture.
I had no idea about comics except for Doraemon but I knew that I quite like it. After taking a random phone call to talk with Duong-san, founder of the Comicola team, I could see a huge potential in the Vietnamese comic scene. The concept of integrating both Vietnam and Japan into this festival has been started from here.
The most important part is to convince the title sponsor - Acecook Vietnam about the possibility of this totally new brand event. It was over one year of planning and re-planning, presenting, and re-present around the pandemic time.
Finally, we are lucky enough.
Our dreams become true, or put in another way
I have become an anime fan since then.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.