TO SEPARATE FROM MOTHER BRAND
VIETTEL IDC 2019 - BRAND STRATEGY
Craft the core value of the brand by diving into the brand conversation and observation, a dedicated extract from the corporate mother brand.
ABOUT
In order to know how to create the best brand possible, we need to know where we are going. The destination will determine how we get there.
Therefore, we try to think of the vision for Viettel IDC. If we compare ourselves to brands in different industries, who would we be?
The challenge is to separate Viettel IDC from its mother brand Viettel which gains a huge reputation in Vietnam through the years. Who knows and who cares about Viettel IDC? What should be kept and what should be removed from the mother brand?
The explorative exercise supports client to think and draw out the values that Viettel IDC can embrace in the next 3 years. That’s the purpose of this rebranding project.
SCOPE OF WORK
Brand Strategy
Strategic Planning
Power Session Facilitator
CREDITS
Dentsu Vietnam
REFERENCES
Website
STORY
In 2019, I joined a rebranding project under the supervisor of Dougami-san, Dentsu Vietnam. This time we lead a work session that together solves brand issues and creates new ideas with the client. It’s a unique facilitation program that inherits from Dentsu.
The session includes three parts: Clarifying Purposes, Brand Understanding, and Brand Development. We aim to practically discuss Brand Vision Imagination, Target Expectation, Brand Value Creation, Brand Vision Development, and Brand Logo Development.
I had a great time learning about the Brand Dynamic system and the way to facilitate a brand board member to unlock the existing portrait of their brand which is the foundation for their brand's future.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.