LOCAL CONSULTANCY FOR INTERNATIONAL BRAND
ZESPRI KIWIFRUIT (FROM 2020 TO 2022)
Utilize creative materials that have resonated in the Japanese and Asia to create localized versions for the Vietnam market.
ABOUT
As a leader in the kiwifruit market in Vietnam and an inheritor of an international brand, Zespri Vietnam needed to strengthen its brand awareness and also required local culture consultancy to develop a communication strategy. I joined Dentsu Vietnam as an account and representative from an agency partner to resolve the brief and execute the plan by producing creative assets on both traditional media channels & digital platforms.
SCOPE OF WORK
Brand Strategy Development
IMC Planning
Creative Consultancy
Video Production
Digital Platform Management
Social Content Production
CREDITS
Dentsu Vietnam & Amazink Team
REFERENCES
Website
Youtube
STORY
In 2020, the Zespri brand was launching its first TVC in the Vietnam market. I took the challenge as a strategic planner to localize the message, the script, and the creative content for the client from Japanese versions.
How could we utilize an existing creative asset from the global team but still push it in our local market?
This question hangs on the wall every year despite different briefing versions, and the campaign has been developing its own model. My independent creative studio has continued to consult for Dentsu Vietnam and Zespri Kiwifruit, taking charge of TVC production, KV production, and digital platform management in 2021 and 2022.
We’re proud as a long-term partner who sits down with the client and listens to their concern every year. The relationship is what we value to be a strong foundation for new campaigns and new solutions.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.