VIETNAMESE CULTURE THROUGH LANGUAGE
CAICAI.VN 2021 & 2022
An experimental project about Vietnamese culture.
We simply try to make a move, just like our bike matrix on the road every day.
ABOUT
caicai.vn is a long-term project (suppose to be) an inspiring source for creativity, art, and Vietnamese culture. We aim to archive, “vừa học vừa hành”, bring individuals and communities closer to let them spark something along the way (who knows).
Our first year simply started with the reduplicated word dictionary. We wonder what if we trace back to see the original meaning of the word, who makes it a meaning, and why the Vietnamese own such a beautiful word form?
SCOPE OF WORK
Project Owner
Planning & Research
Creative Direction
Content Production
CREDITS
Amazink Team
REFERENCES
STORY
Two years ago in the meeting room, I was thinking of some Vietnamese reduplicated words. One that I would never forget “loang loáng”. It just sounds a bit vague, I’m not sure how to explain it to a foreigner but the sound creates some kind of feeling that satisfy me at the time. Interestingly I can’t find the dictionary that Professor Hoang Van Hanh is the author. The hunt began.
We spend the next year planning and replan, connecting with artists and communities to ask about the possibilities of collaboration. No one knows us, we know nothing.
Things gradually happen. We make different moves and meet different creatures. The language tells its own story and we’re still hungry for a new chapter.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.