SUMMARY NGUYEN PHUONG ANH (PA)
After earning an International Communications Bachelor in 2016, I have worked in the communications & creative industry for over 7 years in different roles: strategic planner, creative, copywriter, project manager, and studio owner for both national & international.
client: Dentsu, British Council, Pepsico, Perfetti Van Melle, Acecook, Yamaha, Zespri, Rockit Apple, Viettel, Samsung, Nutimilk, and more.
During the pandemic in 2020, I opened an independent cultural communications studio: Amazink Studio. Our small team has experimented with different cultural projects and promoted local brands in Saigon, Vietnam.
In 2024, I finished my Master of Arts with Distinctive from Central Saint Martins, London, UK in Intercultural Practices (MAIPS).
Besides my professional work, I also write poetry, publish book, and do interdisciplinary art projects. You can refer them here.
With diverse experiences in communications, literary, interdisciplinary art practices and intercultural dialogues, I hope to contribute to relevant organizations/communities that holding visions in harmony collaboration, interconnectiveness, equality, coexisting, peace and love. Not just human but also non-human entities.
For me, the process represents itself.
Cook, singing, and laughing are all important.
client: Dentsu, British Council, Pepsico, Perfetti Van Melle, Acecook, Yamaha, Zespri, Rockit Apple, Viettel, Samsung, Nutimilk, and more.
During the pandemic in 2020, I opened an independent cultural communications studio: Amazink Studio. Our small team has experimented with different cultural projects and promoted local brands in Saigon, Vietnam.
In 2024, I finished my Master of Arts with Distinctive from Central Saint Martins, London, UK in Intercultural Practices (MAIPS).
Besides my professional work, I also write poetry, publish book, and do interdisciplinary art projects. You can refer them here.
With diverse experiences in communications, literary, interdisciplinary art practices and intercultural dialogues, I hope to contribute to relevant organizations/communities that holding visions in harmony collaboration, interconnectiveness, equality, coexisting, peace and love. Not just human but also non-human entities.
For me, the process represents itself.
Cook, singing, and laughing are all important.
WORK HISTORY
→ 2023 - 2024 Dinosaur Vietnam | Digital Creative Agency
Worked under Creative Director to lead a team of social content production for commercial and non-profit projects.
→ 2021 - 2022 Amazink Studio | Cultural Communications
Experiment with various creative concepts & copywriting to communicate about Vietnamese culture as a studio owner.
→ 2020 - 2021 Dentsu | Japanese Leading Agency
Worked under the Planning Director to develop a strategy for IMC campaigns and manage clients as a planner and client services.
→ 2019 Creative Q | Creative & Production House
Worked under Creative Director to develop communications plans for movies & TVCs as a creative planner, and copywriter.
→ 2018 Xanh Marketing | Digital Creative Agency
Worked under Creative Director and in-charged big campaigns of the year as a creative planner, and project manager.
→ 2016 - 2017 Sage | Leading Marketing Academy
Learned most advertising/digital communications/copywriting key courses here by assisting the lecturers.
SKILLS & KNOWLEDGES
#Creative #Research #CriticalThinking #Literary #Intercultural #Copywriter #Communication #Event #Planner #Funding #Proposal
HIGHLIGHT
→ Created Cái
a Vietnamese culture project, language-based
03-12/2021: researched, planned, and built a digital platform for the long-term project meanwhiles starting to communicate about the first topic: Vietnamese reduplicated words.
01-04/2021: collaborated with artists & various communities in Saigon to inspire and explore the extension meaning of specific Vietnamese reduplicated words.
05/2021: organized an immersive art event ‘Word is 0’ (installation, performing art, zine & library, poems performances, experimental music, etc) to end the journey of exploring reduplicated words.
→ Co-created
the first Japanese-Vietnamese Comic Fes
one year worked under Strategic Director at Dentsu to create and develop the first biggest Comic Fes in Vietnam during the pandemic, successfully convinced the client to sponsor this cultural event, and coordinated and expanded the network for Dentsu in terms of Comic & Animation partners.
→ Co-created 419 - Vietnamese Advertising Portal
managed 419 team to develop a new digital platform (e-magazine) for the Vietnamese Advertising industry in Vietnam, and interviewed many creative agencies and experts in town.
VIETNAMESE CULTURE THROUGH LANGUAGE
CAICAI.VN 2021 & 2022
An experimental project about Vietnamese culture.
We simply try to make a move, just like our bike matrix on the road every day.
ABOUT
caicai.vn is a long-term project (suppose to be) an inspiring source for creativity, art, and Vietnamese culture. We aim to archive, “vừa học vừa hành”, bring individuals and communities closer to let them spark something along the way (who knows).
Our first year simply started with the reduplicated word dictionary. We wonder what if we trace back to see the original meaning of the word, who makes it a meaning, and why the Vietnamese own such a beautiful word form?
SCOPE OF WORK
Project Owner
Planning & Research
Creative Direction
Content Production
CREDITS
Amazink Team
REFERENCES
STORY
Two years ago in the meeting room, I was thinking of some Vietnamese reduplicated words. One that I would never forget “loang loáng”. It just sounds a bit vague, I’m not sure how to explain it to a foreigner but the sound creates some kind of feeling that satisfy me at the time. Interestingly I can’t find the dictionary that Professor Hoang Van Hanh is the author. The hunt began.
We spend the next year planning and replan, connecting with artists and communities to ask about the possibilities of collaboration. No one knows us, we know nothing.
Things gradually happen. We make different moves and meet different creatures. The language tells its own story and we’re still hungry for a new chapter.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.
EXPERIMENT WITH CULTURAL COMMUNICATIONS
AMAZINK STUDIO 2021 & 2022
Amazink pursues to explore the ordinary yet sensible Vietnamese people and lifestyles.
ABOUT
Amazink Studio binds together a bunch of young adults who appreciate the authentic values of Vietnamese culture. Through new lenses, we bring alive creative products and bridge the gap between culture and community in the hope of being a part of preserving and developing national culture.
We believe that culture needs to be traced to its root, delivered as honestly as possible, and exist as an inseparable part of our everyday life.
SCOPE OF WORK
Studio Founder
Creative Direction
Client Services
Team Development
CREDITS
Amazink Team
REFERENCES
Website
STORY
It’s fascinating to witness a mixed yet exciting cultural scene embedded within a hybrid post-modern setup in Vietnam where everything is constantly moving. Like many young creatives, I was nurturing a dream of making my own money and doing my own projects, and Amazink was born in a hope of a sustainable studio for a sustainable growing industry at that time.
We were walking together in the hardest time yet believe in our way to inspire cultural producers, creative agents, and local communities. Thanks to the changes I have realized the challenge of walking beyond boundaries which leads to a tremendous “lag” in my belief system. The ideal situation that the team thrives on becomes a risky barrier for all of us in terms of ethical considerations.
I have stopped managing the studio and postponed my little dream to unlearnt for a while.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.
FROM STORY-TELLING TO NEW CONTENT FORMAT
419 - VIETNAMESE ADVERTISING PORTAL 2020 & 2021
Portal 419 is co-produced by Amazink Studio and Xanh Marketing, in which we are involved in brainstorming ideas, expanding our network, and meeting people and companies for interviews.
ABOUT
The project was created with the need to share information about the Advertising industry from a practical perspective and tell stories from the real experiences of the creative experts. The project focuses on creating practical and comprehensive content for readers to digest and earn inspiration.
SCOPE OF WORK
Co-founder
Strategic Planning
Creative Concept
Content Format Development
Digital Platform Management
Interviewing & Editing
Copywriting
CREDITS
Xanh Marketing & Amazink Team
REFERENCES
Website
STORY
In 2019, anh Phan Hải - my old boss was discussing with me the idea of developing a new platform for the advertising industry. We wonder how the contemporary scene could be archived, and how to bring the industry’s news to an all-in-one place.
We were visiting different agencies and experts in town to interview and tell their stories via various content formats on digital. We aim for something bigger, something beyond us. The journey has been emerging from inspiring stories and portraits where we gradually build trust in the communities.
Unfortunately, we have separated due to the differences in business visions but the project has been developed since then by different team members.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.
WHEN DREAM BECOMES REAL
VIETNAM – JAPAN COMIC FES 2020 & 2021
A large-scale event to promote the comic-anime
culture is organized for the first time in Vietnam
ABOUT
Comic Fes 2020 is the largest event in the country which celebrates Vietnamese and Japanese comics. The event happened at Nguyen Du Stadium, Ho Chi Minh City. With a scale of 10,000 participants in 2 days, Comic Fes 2020 is the gathering of many famous names in the comics industry such as Comicola, and Kim Dong Publishing with other media/advertising agencies such as POPs Worldwide, Dentsu Vietnam, and series of related major cultural projects.
SCOPE OF WORK
Co-founder & Management
Event Concept
Proposal Development
Communications Strategy
Sponsorship Planning
Account Management
Suppliers Coordinating
CREDITS
Dentsu Vietnam team & Partners
REFERENCES
Facebook Channel
Kenh14 Articles
STORY
In 2020, Ito-san who used to be Dentsu Vietnam’s CEO had a small talk with me. He wanted to give me an opportunity of making his dream become true - bring some kind of anime event to Vietnam on an international scale. The foundation that we got at that time is SOZO - a long-term partner of Dentsu to promote this exciting subculture.
I had no idea about comics except for Doraemon but I knew that I quite like it. After taking a random phone call to talk with Duong-san, founder of the Comicola team, I could see a huge potential in the Vietnamese comic scene. The concept of integrating both Vietnam and Japan into this festival has been started from here.
The most important part is to convince the title sponsor - Acecook Vietnam about the possibility of this totally new brand event. It was over one year of planning and re-planning, presenting, and re-present around the pandemic time.
Finally, we are lucky enough.
Our dreams become true, or put in another way
I have become an anime fan since then.
WORK ARCHIVE
The proposals are confidential,
please reach me for further information.