SUMMARY PHUONG ANH (PA)
I have worked in the communications & creative industry for over 7 years in different roles: strategic planner, creative, copywriter, and project manager for both national & international.
client: Dentsu, British Council, Pepsico, Perfetti Van Melle, Acecook, Yamaha, Zespri, Rockit Apple, Viettel, Samsung, Nutimilk, and more.
During the pandemic in 2020, I opened my first independent Amazink Studio. Our small team has experimented with different cultural projects and promoted local brands in Saigon, Vietnam.
From rich experiences in communications and an understanding of intercultural dialogue, I hope to contribute more to non-profit/intercultural, marginalized communities, and Asian diaspora organizations, bringing my knowledge back to the people.
For me, the process represents itself.
Cook, singing, and laughing are all important.
client: Dentsu, British Council, Pepsico, Perfetti Van Melle, Acecook, Yamaha, Zespri, Rockit Apple, Viettel, Samsung, Nutimilk, and more.
During the pandemic in 2020, I opened my first independent Amazink Studio. Our small team has experimented with different cultural projects and promoted local brands in Saigon, Vietnam.
From rich experiences in communications and an understanding of intercultural dialogue, I hope to contribute more to non-profit/intercultural, marginalized communities, and Asian diaspora organizations, bringing my knowledge back to the people.
For me, the process represents itself.
Cook, singing, and laughing are all important.
WORK HISTORY
→ 2023 - 2024 Dinosaur Vietnam | Digital Creative Agency
Worked under Creative Director to lead a team of social content production for commercial and non-profit projects.
→ 2021 - 2022 Amazink Studio | Cultural Communications
Experiment with various creative concepts & copywriting to communicate about Vietnamese culture as a studio owner.
→ 2020 - 2021 Dentsu | Japanese Leading Agency
Worked under the Planning Director to develop a strategy for IMC campaigns and manage clients as a planner and client services.
→ 2019 Creative Q | Creative & Production House
Worked under Creative Director to develop communications plans for movies & TVCs as a creative planner, and copywriter.
→ 2018 Xanh Marketing | Digital Creative Agency
Worked under Creative Director and in-charged big campaigns of the year as a creative planner, and project manager.
→ 2016 - 2017 Sage | Leading Marketing Academy
Learned most advertising/digital communications/copywriting key courses here by assisting the lecturers.
SKILLS & KNOWLEDGES
#Creative #Research #CriticalThinking #Literary #Intercultural #Copywriter #Communication #Event #Planner #Funding #Proposal
HIGHLIGHT
→ Created Cái
a Vietnamese culture project, language-based
03-12/2021: researched, planned, and built a digital platform for the long-term project meanwhiles starting to communicate about the first topic: Vietnamese reduplicated words.
01-04/2021: collaborated with artists & various communities in Saigon to inspire and explore the extension meaning of specific Vietnamese reduplicated words.
05/2021: organized an immersive art event ‘Word is 0’ (installation, performing art, zine & library, poems performances, experimental music, etc) to end the journey of exploring reduplicated words.
06/2021 - now: release the website as the main platform and start the residency program.
→ Co-created
the first Japanese-Vietnamese Comic Fes
one year worked under Strategic Director at Dentsu to create and develop the first biggest Comic Fes in Vietnam during the pandemic, successfully convinced the client to sponsor this cultural event, and coordinated and expanded the network for Dentsu in terms of Comic & Animation partners.
→ Co-created 419 - Vietnamese Advertising Portal
managed the whole team to develop a new digital platform (e-magazine) for the Vietnamese Advertising industry in Vietnam, and interviewed many creative agencies and experts in town.